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Serving Time, a 3.6% ABV beer, brewed at Marston’s Brewery, Burton-on-Trent, will be available four times a year at Ei Group pubs, with the first opportunity in July and August 2019. From each sale of the beer, 25p will be donated to The Clink Charity.
Our chief executive Chris Moore met with Patrick McGinty, Head Brewer at Marston’s, Jon Dale, Head of Corporate Communication at Ei Group and Michael Brown, National Account Manager at Marston’s for a tour of the brewery and to see the process in action ahead of the official launch.
The English Pale Ale Serving Time is brewed with Cascade and Styrian hops to give a subtle citrus flavour and delicate bitter aftertaste.
From L to R: Jon Dale, Chris Moore, Patrick McGinty and Michael Brown
Christopher Moore, Chief Executive at The Clink, added: “We’re hugely thankful to both Ei Group and Marston’s for their support with this exciting initiative. Through sales of this charity beer, we will be able to raise a significant sum of money that will be put towards helping to train offenders and supporting them upon release into employment and accommodation. The goal of this activity is to reduce the chances of them reoffending, reduce crime, thus making society a safer place.”
Michael Brown, National Account Manager at Marston’s, said: “We’re delighted to be supporting Ei Group and the great work The Clink Charity does across the hospitality sector through brewing this beer. We look forward to seeing it fly off the bar and raising money over the coming months.”
